Words James Witts Photography Aaron Guy Leroux
The strongest markets for Pegoretti’s bikes have always been the English-speaking nations – Britain and the USA especially – along with a growing fanbase in Asia. Whichever part of the world you inhabit, the craftmanship and artistry of a Pegoretti frame doesn’t come cheap.
Take the flagship custom Columbus XCr stainless-steel Responsorium that retails at London’s CycleFit for £4,475. That’s for frame, fork and one solid colour. Want Ciavete paint work? That’ll be an extra £950.
‘You need a certain purchasing power but we attract all ages,’ says marketing manager Cristina Wurdig.
‘Many young people enjoy salaries we couldn’t dream of if they work in banking or Silicon Valley, though there was one rider in Verona who worked at McDonald’s and saved for six years.’
